How to Properly Format Your Ebooks – Part Two

by Joe Nassise on January 16, 2011

In part two of this terrific series by Guido Henkel, author of the Jason Dark gothic horror dime novel series, we look at the reasons why you should avoid using a word processor for formatting your ebooks…

Why you shouldn’t use a word processor

When I visit message boards for authors on the the Internet I keep coming across the same question over and over again, followed by what is effectively the same advice over and again. Sadly, in my opinion, the recommendations are all too often ill-advised and tend to create more problems than they solve.

What I am referring to, of course, is the question that aspiring independent authors frequently ask once they get to the stage where they want to self-publish their books, “How do I create an eBook?” Aside from the noise that such a question generates, the tenor of responses usually goes something like “You can export an ePub file from your word processor” or “Take your word processor file and upload it to insert-your-favorite-conversion-service-here for conversion.”

To me, these responses are usually not real advice. They are opinions. Someone suggests the procedure because it worked for them, completely ignoring the fact that their own eBooks resulting from said procedure are oftentimes riddled with problems and/or that the way to get there was resembling running a gauntlet of cumbersome obstacles and tests of patience.

Advice, on the other hand gives you the opportunity to make an educated decision based on the evaluation of information. So, let me give you a piece of advice.

Do not use a word processor file as the source of an eBook.

As you will see in a moment, word processors are not very good at what eBooks do and are therefore the wrong tool for the job. It’s like trying to hand someone a spoon to dig out a swimming pool. It is certainly possible, but at what price?

Read the rest at Guido’s blog

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How to Properly Format Your Ebooks – Part One

by Joe Nassise on January 13, 2011

ebookreaders2Ebooks, ebook, ebooks. That’s all writers are talking about these days. How to best take advantage of the opportunity available to them, perhaps for the first time, to release their works the way they want to release them, thanks to the growing popularity of ereading devices like the Kindle and Nook.

But with that opportunity comes responsibility to do it correctly and so writers everywhere are trying to learn everything they can about the best ways to produce, release, and market their ebooks. Formatting, of course, is one of the most popular subjects. After all, if your book looks like &%$#, then no one is going to buy it, right?

Guido Henkel (author of the Jason Dark supernatural pulp series) has taken pity on the rest of us poor struggling technophobes and has been putting out a terrific series of posts explaining the how and why behind proper ebook formatting. I’ve jasondarklfound the series very helpful and urge anyone with an interest in the ebook process to check it out. I liked it so much, in fact, that I asked Guido for permission to repost each installment of the series here at Rockyourwritingcareer.com. Today’s post, part one of the series he’s calling Take Pride in Your Ebook Formatting, kicks the series off in fine style.

Take Pride in Your Ebook Formatting (Part One)

To me, one of the key elements that sets apart a professional eBook release from that of an amateur has always been the technical presentation of the book. Sure, anyone can write a document in a word processor, run it through some export tool, use a fully automated conversion utility or peruse the services of an online service, but the sad fact of the matter is that none of these approaches typically results in, what I call, production-level digital books.

So, why are people using them? I have spent a lot of time thinking about this and observing how other authors approach their eBook publishing, and the more I examined it, the more I have noticed that there are generally two reasons for it.

The first reason is that many authors simply don’t know any better. They write their book, complete it and look for the fastest, cheapest and easiest way to deploy it. Don’t be one of those authors! It is a sad testimony in my opinion, and certainly not a valid excuse. You have labored over your book for months, maybe even years, you have read and re-read it countless times, cleaned out typos and grammatical errors, massaged the style and worked on the structure, grinding away in the wee hours of the night alongside holding a daytime job and maybe having a family. You did not get here just to break the first cardinal rule of book publishing:

Don’t get sloppy on the home stretch! It will reflect poorly on your work.

Read the rest at Guido’s blog

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Summer Writing Intensive

by admin on July 1, 2010

There’s nothing quite like it. That feeling of walking into the bookstore and seeing your name on the cover of a new release sitting there on the shelf. It’s pretty damn magical, if I do say so myself.

But there’s also nothing quite like the feeling you get when, after waiting for weeks, sometimes months, you finally get a response from the editor or agent to whom you submitted your latest work and…it’s another rejection. Even worse, there isn’t any helpful feedback – no sense of where you went wrong or what you can do to make it better. How are you supposed to improve if no one is telling you what you’re doing wrong? How are you supposed to make yourself stand out from the thousands of other submissions they are receiving?

I know, you say to yourself, I’ll sign up for one of those live workshops. One taught by a team of successful authors. Surely they can help me, you think. But every workshop you look at costs hundreds of dollars per session, never mind what it will cost to travel and stay in the hotel for the week. By the time you’re done you’ve spent well over a thousand dollars. Who can afford that?

There has to be a better way. You know what? There is.

It’s called the Summer Writing Intensive and it’s taught by two successful authors, Jon F Merz and Joe Nassise, who have sold more than thirty books between them in the last eight years to publishers such as Simon & Schuster, Harlequin/Gold Eagle, Kensington, St. Martin’s Press, HarperCollins and Tor.

You want to be confident the next time you submit your work. You want that submission to generate interest; for that editor or agent to sit up and take notice. Ideally, that interest will turn into an offer of publication and eventually, later on down the road, you’ll be the one walking into that bookstore looking for that first sight of your new book on the shelves, waiting for a legion of crazed readers to buy it.

The Summer Writing Intensive can help get you there. Best of all, you can do it from your own home at a fraction of the cost of other writing retreats.

The workshop consists of eight live webinars; each focusing on a key element of the writing craft that you need to know in order for your manuscript stand out from the rest and to make your career what you want it to be.

Each webinar session will be an hour long and will include handouts and real-world examples to illustrate the point of each lesson. As a participant you’ll be able to ask questions and interact during all of the sessions, allowing you the opportunity to learn from your fellow participants as well as from the instructors. Transcripts of each session will be available after the workshop for you to refer back to at a later date, so you’ll always have the material on hand when you need it.

Here’s a quick look at the sessions and what you’ll be focusing on in each one:

Story Structure: Crafting a Plot that Begs the Reader to Keep Reading

In this lesson you’ll learn:

  • How proper structure is necessary for a story to work
  • Why conflict is the key to any story, regardless of genre
  • The three pillars of plot that support your story
  • The best ways to build complications that make sense and increase the conflict

Living, Breathing Characters: Make Your Heroes and Villains Come Alive

In this lesson you’ll learn:

  • Techniques to design and execute character arcs in your stories
  • How to give your heroes larger-than-life qualities
  • The proper use of backstory and how to provide context to your characters’ actions
  • How to create villains that your readers love to hate

Pacing: Getting to the Climax is Just as Important as Having a Good One

In this lesson you’ll learn:

  • How to craft an effective hook to open your story
  • The importance of adding tension to every page
  • Why so many books sag in the middle – and what you can do to prevent it from happening to yours
  • Five ways to craft a knock-out ending

Action Scenes: It’s a Gun Fight not a Ballet

In this lesson you’ll learn:

  • The basics of a fight: emotion, adrenaline, and tactics
  • Armed and unarmed fighting for writers
  • Structuring your fight scene so it leaves the reader breathless
  • Does it make sense? Understanding anatomy and how the body responds to being punched, pulled and crushed

Revision: Sharpen that Knife, Baby!

In this lesson you’ll learn:

  • How proper structure can keep your revision work to a minimum
  • Specific techniques to organize your revision work so that you don’t waste unnecessary time
  • How to know what to revise and what to leave alone
  • Ways to polish the good stuff to make it great

Proposals: In Order to Sell, it has to Sing

In this lesson you’ll learn:

  • The three key elements of a great proposal
  • How to write a synopsis that grabs them by the throat and won’t let go
  • How to write a query letter an agent or editor will actually read – then act upon!
  • Ways to craft a proposal package that will have your editor or agent wanting more

Social Media Marketing: Using Facebook, Twitter, and LinkedIn to Build Your Career and Promote Your Work

In this lesson you’ll learn:

  • What’s behind the Facebook craze and why it’s important to you
  • The difference between a solid Twitter presence and a poor one
  • How using LinkedIn can enhance your career and provide opportunities you might have otherwise missed
  • How to measure and monitor your social media impact

Digital Editions: Stop Leaving Money on the Table

In this lesson you’ll learn:

  • What you need to know before putting digital editions of your work up for sale
  • Tips and tricks to properly format your book for sale on the Kindle
  • How to get format and upload your book for sale on the iPad
  • Ways to promote and publicize your digital editions to make the most of your offerings

The techniques Joe and Jon will be teaching in the workshop have helped them write and sell successful novels in a variety of genres – here’s just a sample of what they’ve published recently:

Better yet, the workshop has been designed with the would-be author’s pocketbook in mind. You get:

  • Eight sessions focused on improving your craft
  • Handouts and real-world examples to help you put the techniques into action
  • A written transcript of each session
  • Feedback and advice from two bestselling writers

All for just $125.00

The workshop begins July 21st and runs through Sept 8th, meeting each Wednesday night. Sessions start at 9:00 pm EST and run for an hour. (If you have to miss a session, the workshop transcript and materials can be sent to you following the session.)

If you’re thinking about submitting your work in the next few months, you don’t want to miss the Summer Writing Intensive. We’re limited to 100 slots, so get your registration in early!


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Konrath, Amazon, and the Coming Future

May 18, 2010 Selling Your Novel

Yesterday, fellow writer Joe Konrath announced that the next book in his Jacqueline “Jack” Daniels mystery series, Shaken, would be published through the Amazon Encore program.
What makes this interesting, for those of you who might not be familiar with Joe’s career, is that the last six books in the Jack Daniels series had been published [...]

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Digital Short Fiction from Orbit

April 15, 2010 Markets

Update 11:15 PST: Tim Holman, Publisher of Orbit, responds to questions similar to those I proposed on a post at John Scalzi’s blog, Whatever. I’ve copied his answers at the bottom of this post for those following along here.
Yesterday Orbit, the science fiction and fantasy imprint of Hachette Book Group, announced a digital short short [...]

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Writing Drama

March 26, 2010 Craft of Writing

While digging around online yesterday doing some research for a new project, I came across a letter David Mamet wrote a few years ago to his writing staff on the CBS show, The Unit.  The letter discusses the art of writing drama, specifically for television, but I think it holds a lot of instruction for [...]

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Formatting an Email Query

March 22, 2010 Craft of Writing

With the digital age upon us, agents and editors have started to accept email queries.  Like with any submission, proper formatting is important when submitting a query via email.  Curtis Brown agent and blogger Nathan Bransford wrote a terrific post this week showing you exactly how to do this by using his post as a [...]

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Special Coaching Offer

February 9, 2010 Craft of Writing

If you are currently getting ready to send your book or proposal out on submission, I’ve got a special coaching offer designed just for you.
My Book Proposal Review service will give you a comprehensive review of your proposal, from the cover letter to the sample chapters, and help you feel more confident that you’ve got [...]

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